Jack TroutJack Trout was the featured speaker of the 2006 Marketing Masters Series. Trout has been a legendary marketing strategist and best-selling author for nearly 30 years. He co-authored (with Al Ries) the industry classic Positioning: The Battle for Your Mind, which was published in 1980. Since then he has authored or co-authored several best-selling books, including Marketing Warfare, Bottom-up Marketing and The 22 Immutable Laws of Marketing, the marketing bible. His 2002 title, Big Brands Big Trouble, analyzes the failures of some of America’s biggest corporate icons and draws from their experience “learned the hard way.” Trout’s latest book is a complete anthology of his most profound insights entitled Jack Trout on Strategy.
To learn more visit: www.troutandpartners.com
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